Best Practices for Graphic Designers, Grids and Page Layouts

Hierarchy/Organization of Information: Color Can Bring Content Forward, or Push it Back 79

Color can be used to call out or emphasize certain

content requiring additional attention. The temperature

or relationships of these colors to one another and to

other items in the layout can create focal points or mute

the impact of an element, allowing another area to

take precedence.

Düsseldorf-based 804 used color

to its advantage in the design of

the corporate communications

for Sportschule Hennef. While

cool colors typically recede in a

layout, warm colors and dark colors

generally move forward. Putting

this knowledge into practice, 804

placed ke ...