
162 Best Practices for Graphic Designers: Grids and Page Layouts
Folios, running heads and feet, and other wayfinding
devices are frequently overlooked as a potential oppor-
tunity to create visual impact outside of the primary
content area. Like captions, their function should not be
compromised through superfluous styling. By their very
nature, small amounts of copy—such as a number, a
single word, or a short sentence—are frequently viewed
more as image than as text. It is like looking at a single
tree as opposed to a forest of trees. As a set block of
copy, the total form has more visual weight than the
single words that it is composed of. The ...