
Content Structure: Development of Read/Progression of Info 115
It is crucial before even putting pencil to paper or
turning on the computer to think about the pacing and
the information hierarchy of the project. This
is especially important in the development of multipage
documents such as brochures, magazines, or books.
The story needs to unfold in a captivating way that
moves the viewer along the desired course. This content
arc will be different for a direct mail piece than it
would be for the annual appeal for a nonprofit, a strictly
brand-building piece, or an annual report. For all of
these pieces, however, the initial statement needs to ...