
114 Best Practices for Graphic Designers: Grids and Page Layouts
After determining the shape and format of the piece to
be designed, the next step is figuring out the structure of
the content. It might be tempting to start developing the
visual language for the piece right away, but without
a plan, more work later in the process is almost certainly
the result. What story needs to be told and who is the
audience? This partnership between the message and the
audience plays a crucial role in building the foundation
for successful communication. The communication must
build in a way that is legible and believable so that it
feels natural to the audience ...