
70 Best Practices for Graphic Designers: Grids and Page Layouts
Establishing the hierarchy of content is equal parts
strategic and visual. All layouts contain information that
varies in importance. Some information, such as section
headings and titles, should be consumed immediately;
other information, such as subheads and chart titles,
highlight important information within the text. Within
all of this is the main content that these items help to
organize—such as the primary body copy of the commu-
nication. Employing a hierarchical system creates visual
consistency and dynamism across the communication
and places proper emphasis on content i ...