
When UnderConsideration creative duo Bryony Gomez-
Palacio and husband Armin Vit began the design of
their book Women of Design, they had several main
challenges to resolve.
They first created a master list of characteristics to
highlight within each profile. This allowed a broad view
of what type of information they wanted to fit into
each spread.
Next, they designed the book’s structure with the
understanding that they needed to be flexible to
accommodate for the varied responses they would
receive. There was a lot of information to include, such
as each woman’s nationality, year of birth, location,
years in the business, current position/firm, ...