
142 Best Practices for Graphic Designers: Grids and Page Layouts
It has been said that less is more. By definition, this
is not true in the most literal sense; however, this
sentiment gets to the heart of the creation of emphasis
through contrasting relationships and can, at times, be
true when applied to design principles. Negative space
can communicate a great deal when its ratio to positive
content area is increased. A ratio between the format
and the content that favors empty space creates drama
and will focus the viewer’s attention on the little bit
of content that is there. Expansive space in relation to
the content implies great signi