
144 Best Practices for Graphic Designers: Grids and Page Layouts
It is paramount to keep in mind that scale and size
are not the same concept. Size refers to specific spatial
dimensions, while scale refers to proportionate size and
is relative. It is through the combination of elements that
scale becomes apparent. Scale, as a relationship between
component parts of the content, can be developed after
the final grid has been established, and a plan outlining
what needs to be on each page and how the story
needs to build has been finalized. The relative scale of
elements can be adjusted to ensure that proper hierarchy
is apparent on each page and ...