Best Practices for Graphic Designers, Grids and Page Layouts

Type As Image: Hand Lettering & Illustrative Typography 157

One way designers can create text that the viewer

will register as image is through the use of illustrative

typefaces or hand lettering. By using a more intricate

typeface or drawing out a headline or title in a custom

treatment, the designer can make the section stand apart

from the remainder of the text, and command additional

attention. This is also a useful technique for bringing

focus to certain text. A type treatment with a great deal

of character can have the power to stand up as one of

a few items, or as the only item, on a page. In this way,

the designer can simplify the lay ...