July 2012
Intermediate to advanced
192 pages
5h 8m
English
Content preview from Best Practices for Graphic Designers, Grids and Page Layouts
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186 Best Practices for Graphic Designers: Grids and Page Layouts
When approaching the layout of a catalog for Blue Q,
Seattle-based Modern Dog set out to organize hundreds
of products by using a strong and simple grid system.
However, when the client saw the comps, it felt
that the layout was too neatly organized and did not
communicate its image as smart, fun, and a little crazy.
The Modern Dog team agreed and abandoned the idea
of columns, but not the desire for consistency. Modern
Dog wanted the products to feel organically placed
on the page but not for every page to feel distinct from
the last. By standardizing some of the elements such as ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.