INDEX

Accidental Genius (Levy), 108

Action steps:

Attention Grabbers, 27, 29, 32, 34, 36

decision making, 202, 205, 210–211

emotional engagement, 42–43, 47–48, 51

establishing credibility, 57–58, 60, 63–64, 67–68

giving value, 105–107, 113–114

making the right connections, 6–7, 11–12, 16, 19

memorability, 75–76, 80, 82

reciprocity, 161–162, 165, 167, 170–171, 175–176

social proof, 141–142, 146–149, 152, 154–155

stimulating discussion, 116, 119–121, 124–125, 129, 133

Advertisements, 23–24, 37

Affect, stimulating discussion, 116, 121–125

Ambivalence or objections, resolving with social proof, 149–152

Appearance, 55–57, 66–67

Approach, conversation initiation, 17

Attention Grabbers, 21–36

action steps, 27, 29, 32, 34, 36

emotion, 34–36

how attention ...

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