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Creating Customer Loyalty
book

Creating Customer Loyalty

by Chris Daffy
April 2019
Intermediate to advanced
264 pages
7h 12m
English
Kogan Page
Content preview from Creating Customer Loyalty

“This is the bible of customer experience. It has everything you need to know about the subject.”

Marius Persinaru, Country President, Schneider Electric Romania

“Chris Daffy has an incredible ability to make the complicated stuff simple to understand and his work has been of great value to me personally, fantastic for my team’s development and hugely beneficial for our business.”

Magda Dexter, Customer Experience Director, Saint-Gobain Building Distribution Sector, UK and Ireland

“Quite frankly, I couldn’t put it down! The perfect mix of stories combined with research that spans a lifetime, with wonderful examples from a broad church of industries such as Ritz-Carlton, SW Airlines and M&S. I will be buying copies for my team.”

Peter van Peborgh-Gooch, ...

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Publisher Resources

ISBN: 9780749484316