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Creating Customer Loyalty
book

Creating Customer Loyalty

by Chris Daffy
April 2019
Intermediate to advanced
264 pages
7h 12m
English
Kogan Page
Content preview from Creating Customer Loyalty

Recommended recovery process

  • Use every sensible way to let customers know that you really want their feedback – of any type and in any way.
  • Teach front-line staff the right ways to receive feedback from customers.
  • Create a corporate recovery programme with guidelines for front-line staff and understanding for support staff.
  • Empower front-line staff to do what they think is right (hopefully but not necessary always within the guidelines) and instruct all others to support them.
  • Create a recognition and reward scheme for the people who excel at this.

Whichever way you look at it, service recovery is the most powerful loyalty builder there is. I therefore suggest you make sure that everyone in your organization understands this and is educated, ...

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Publisher Resources

ISBN: 9780749484316