April 2019
Intermediate to advanced
264 pages
7h 12m
English
Content preview from Creating Customer Loyalty
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01
An introduction to the concept of customer loyalty management
This chapter will cover:
- It’s all about loyalty. If you aim for the right thing, you are likely to choose the right approach. I am convinced that customer loyalty is the right thing to aim for in any business.
- Customers have changed. The only constant in business is change, and things are changing faster now than ever before. All this change is having a massive impact on customers and what will make them loyal.
- The flawed ‘golden rules’ of service. Some of the old tools and techniques of service have become no longer effective. This is especially so with what were once considered the golden rules of service.
- The impact of customer loyalty accounts. Customer loyalty performs the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.