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Creating Customer Loyalty
book

Creating Customer Loyalty

by Chris Daffy
April 2019
Intermediate to advanced
264 pages
7h 12m
English
Kogan Page
Content preview from Creating Customer Loyalty

The additional value of Net Promoter Score tracking

Many of the organizations I work with now use the Net Promoter Score to track the loyalty of their customers. In almost every instance where this has been done and it has also been tracked against the business results, a direct correlation has been found, which is that the business financial results (sales and profits) have followed the trend in the Net Promoter Score. As the Net Promoter Score has increased, soon afterwards the business results have too. And where it has declined, the business results have tended to stagnate or fall. So it is a good measure of future financial performance too.

How often to measure

Imagine you were asked to play a game of ten pin bowling, but the rules ...

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Publisher Resources

ISBN: 9780749484316