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Creating Customer Loyalty
book

Creating Customer Loyalty

by Chris Daffy
April 2019
Intermediate to advanced
264 pages
7h 12m
English
Kogan Page
Content preview from Creating Customer Loyalty

02

Focusing on things that enable and enhance customer loyalty and avoiding or removing those that disable it

This chapter will cover:

  • Leadership commitment and style. Being called a leader does not always lead to delivering great leadership. They are not the same thing. In this section we will explore some of the elements of great leadership.
  • Hiring the right people and avoiding the wrong people for service. No amount of training or supervision will turn people who are not suited to customer service work into ones who are. The key is to have the right people in the first place.
  • Helping the right people become the best they can be. There’s little point in bringing together a team of people who are right for service if you don’t then create ...
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Publisher Resources

ISBN: 9780749484316