April 2019
Intermediate to advanced
264 pages
7h 12m
English
Content preview from Creating Customer Loyalty
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INDEX
The 7 Habits of Highly Effective People 2, 30, 213, 217 see also Covey, S
Achor, S 36, 221–22 see also research
action checklists (for) see also recommended reading and recommended to watch
concept of customer loyalty management 24–25, 25
creating and managing memories that influence customer loyalty 160–61
critical customer experience management techniques
creating positive experiences 114–15
eliminating negative experiences 137–38
eliminating negative experiences 137–38
enabling/enhancing customer loyalty: avoiding/removing things that disable it 44–46
essential elements for success in customer loyalty management 72–73
identifying, understanding and managing customer expectations 92–93
measuring and monitoring what matters for customer ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.