April 2019
Intermediate to advanced
264 pages
7h 12m
English
Content preview from Creating Customer Loyalty
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03
The essential elements for success in customer loyalty management
This chapter will cover:
- Encouraging a balanced brain approach. Most businesses are highly focused on systems and processes that will create predictability, reliability and sustain efficiency. But that can mean that they ignore emotions and feelings that are essential to creating customer loyalty.
- Identifying and analysing the standard, sensory and subtle clues that can influence customer loyalty. It’s natural to focus on customer experiences with an ‘inside-out’ perspective, which means we tend to see them from the perspective of the organization. What we need to do is see them with an ‘outside-in’ perspective, which is the perspective customers have. To do that we need to ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.