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Creating Customer Loyalty
book

Creating Customer Loyalty

by Chris Daffy
April 2019
Intermediate to advanced
264 pages
7h 12m
English
Kogan Page
Content preview from Creating Customer Loyalty

10

Turning great loyalty strategy ideas into worthwhile actions

This chapter will cover:

  • Ideas without action are worthless. The challenge now is to make effective use of what I hope are the many ideas you have to improve customer loyalty.
  • Getting the balance right between process and passion. Efficient and effective processes are essential for sustainable success, but processes, without an equal measure of passion, will never work in loyalty creation.
  • The Hedgehog Principle. Hedgehogs are brilliant at one thing – self-defence. It’s a principle that can be effective in business too.
  • The ever-increasing use of artificial intelligence. Artificial intelligence has crept into many daily activities, from talking to Siri or Bixby on a mobile phone, ...
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Publisher Resources

ISBN: 9780749484316