April 2019
Intermediate to advanced
264 pages
7h 12m
English
Content preview from Creating Customer Loyalty
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07
Creating and managing the memories that influence customer loyalty
This chapter will cover:
- Making memories. Our brains have limited mental bandwidth, which means that most of our life experiences will be forgotten. How do we ensure that customers always remember the things about our organization we wish them to?
- How memory works. Most people have mistaken ideas about how memory works. In this section we will learn the truth about memory.
- Types of memory. There are different types of memory. What are they, how do they work, and how can we use them to build loyalty?
- Psychologists have shown how memories are formed and accessed. We now know that the most powerful memories result from changes, significant events and endings. How can they be ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.