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Creating Customer Loyalty
book

Creating Customer Loyalty

by Chris Daffy
April 2019
Intermediate to advanced
264 pages
7h 12m
English
Kogan Page
Content preview from Creating Customer Loyalty

A cautionary note

  1. Artificial intelligence is growing smarter and more extensively used at an exponential rate. For decades we’ve had machines (first mechanical, then electronic) that do mathematical computations better and faster than humans. In the 1980s we created the first computer that could beat the world’s then best chess player. Now we have computers you can speak to, that can translate language into actions or into text and into other languages. Computers drive cars and fly planes. Some are used by judges in US courtrooms to recommend what sentence to give a felon. Others can read X-ray images and spot tumours more accurately than specially trained humans. So we now have machines that are smarter than humans in specific tasks. It’s ...
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Publisher Resources

ISBN: 9780749484316