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Creating Customer Loyalty
book

Creating Customer Loyalty

by Chris Daffy
April 2019
Intermediate to advanced
264 pages
7h 12m
English
Kogan Page
Content preview from Creating Customer Loyalty

Creating terrific Wow experiences

Creating terrific travel experiences

A UK business that has built an incredible reputation for customer service, which is always delivering Wow customer experiences, is a company based in the North West of England called Travel Counsellors. They have a Net Promoter Score in the mid to high 90s, which is so unusually high it caused Fred Reichheld of Bain & Co, the creator of the Net Promoter Score, to visit them to investigate what was behind it. After visiting and discovering the reasons for their amazing success, he was so impressed with what he found that he produced a video with David Speakman, the Travel Counsellors founder. It’s worth watching and you will find a link to it at the end of this chapter. ...

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Publisher Resources

ISBN: 9780749484316