April 2019
Intermediate to advanced
264 pages
7h 12m
English
Figure 3.10 Using the customer experience management journey planning map
In this example, the top row is the adhesive notes indicating the stages of the journey, and the second row (‘Elements’) is the adhesive notes for the various elements within these stages. The boxes below them are the adhesive notes for each experience within the elements.
As you will see, the small boxes are divided into three sections. The top section indicates what the particular experience is. The bottom-left section indicates the performance score. The bottom-right section indicated the importance ...
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