Chapter 10
Using Facebook for Your Business
IN THIS CHAPTER
Assessing Facebook’s strong points
Making Facebook your business web presence
Gathering in groups
Utilizing your personal Facebook account
Go where your customers are, and you guessed it — your customers are on Facebook (www.facebook.com). In this day and age, not harnessing the power of Facebook is unthinkable. Today many direct sellers rely on Facebook as a way to transform their direct sales business into an online, money-making machine. The powerhouse platform gives you the ability to increase brand visibility, sales, training, and recruiting, and establish strong customer relationships.
But the key to reaping Facebook’s sweet, sweet success? Engagement. In the land of Facebook, engagement is king. Your goal is to always serve your customers and clients with custom content that will generate the three golden actions: likes, comments, and shares.
This chapter discusses why you should be on Facebook and what to do after ...
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