book

Direct Selling For Dummies, 2nd Edition

by Belinda Ellsworth

August 2022

Beginner

432 pages

11h 21m

English

For Dummies

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Copyright
About This BookFoolish AssumptionsIcons Used in This BookBeyond the BookWhere to Go from Here
Understanding How Direct Sales WorksRecognizing the Three Different Direct Sales ModelsWalking You through Your First Steps in Direct SalesRecognizing Why Direct Sales Models SucceedIdentifying Needed Personal Attributes and SkillsWorking Your Business in Different Ways
Focusing on Income Potential and Product — The Network Marketing ModelSharing Products during Events — The Social Selling ModelTapping into Followers — The Influencer/Affiliate Model
Recognizing the Allure to Direct SalesKnowing What to Consider When Choosing a CompanyExamining the Three Ps of Every CompanyContemplating Special Considerations for Start-upsDebunking the Myth of Saturation
Vision: Your Big Picture of WhySharing Your Enthusiasm with EveryoneStaying Successful: Attitude Is EverythingKeeping a Positive Mindset: The How-ToOvercoming Self-DoubtGetting Out of Your Own Way
Goals: Milestones to SuccessBeing Prepared Leads to More ProductivityUnderstanding Productivity and the Power HourDeveloping Important SkillsBeing Rewarded: Strive for Company Incentive Programs

Shifting Your Thinking about Being an EntrepreneurCommitting to Being Self-Employed and Staying PositiveBeing the Boss You’d Want to HaveRecognizing the Systems You Need to be Successful
Getting Ready — A Launch Prepares YouRecognizing the Four Types of LaunchesUnderstanding Why Your Launch Party/Event Is So ImportantPreparing for Your LaunchInviting As Easy As 1-2-3Having a Back-Up LaunchAfter the Launch: Introducing My Two-Booking Method
Finding Your Way through the First 100 DaysBringing a FriendCreating Your Lead List of 100Keeping Control of Your CalendarAlways Being Ready for Business — Seven Tips to Help
Selecting the Right Social Media Platform in Four Easy StepsUnderstanding the Purpose of Each PlatformUsing Social Media to Be SocialRecognizing the 7 Cs of Social MediaBeing Aware of the Do’s and Don’ts of Social Media
Discussing Facebook’s StrengthsMaking Facebook the Face of Your BusinessGiving Your Customers a Group to Gather in
Using Instagram’s Impact and InfluenceEmbracing TikTokCreating Searchable Content with YouTubeGaining Interest on PinterestRelying on Twitter
Building Your Personal Brand + Positioning Yourself as the ExpertBatching Your Content Is the Key to SuccessEstablishing the Goals of Your Content
Understanding the Importance of BookingsScheduling Appointments and BookingsSecuring Bookings or AppointmentsUnderstanding Why People Book — Or Don’tIdentifying Three Power Questions to Get the Reluctant to Say YesPlanting Booking SeedsFocusing On the Booking TalkSecuring More BookingsOvercoming Common ObjectionsFinding New Business
Understanding the Host’s Motivation — Keep Everything SimpleCoaching on AttendanceKeeping Your Host Excited, Engaged, and InformedCoaching Hosts Online
Understanding the Appeal of In-Person and Online EventsFocusing on What You Want from EventsCreating Desire with the Meet and GreetGiving Your Opening TalkMaking Your PresentationGiving Your Booking TalkConcentrating On the Recruiting TalkFinishing a Successful Event
Selling with One-on-One AppointmentsGetting One-on-One AppointmentsPerfecting the Details: What to Do and SaySelling While Out and AboutUtilizing Your Online Customer Community Group
Differentiating between Warm and Cold MarketsFollowing Up with Booking LeadsFollowing Up with HostsFollowing Up with CustomersChecking In with Recruit LeadsRemoving the Guesswork: Using the 2+2+2 Method of Follow-UpReservicing: Customer Care Is Key
Focusing On the Rewards of RecruitingIdentifying the Rules of RecruitingFiguring Out the “Why” of Recruiting: What’s in It for ThemGetting People InterestedAvoiding Losing LeadsUsing Follow-UpRecruiting on Social Media
Setting the Stage: Creating InterestAsking for an InterviewInterviewing a Potential Recruit: Phase 1Interviewing Your New Team Member: Phase 2
Understanding Why Your Role as a Leader Is So ImportantGetting a New Team Member Off to a Great StartBeing a Leader — What It MeansCommunicating and Working With Different PersonalitiesUsing Team Facebook GroupsChallenging Your New Recruits
Looking At the Best Types of Opportunity EventsRecruiting at Representative EventsPlanning and Staging Events
Attending Your Company’s ConferencePlanning and Attending Successful MeetingsCommunicating with Your Leader and Your Team
Capturing a Realistic View of Your NumbersKeeping Track of Your MoneyGetting Buy-In from Those Closest to YouTracking Finances and Paying YourselfWatch Out for Overnight SuccessOpening Your Eyes to Taxes
Increase Your IncomeHave a Flexible ScheduleBe Your Own Boss and Work from HomeFoster Friendships and RelationshipsReceive Incentives and RecognitionDevelop Business SkillsExperience Personal GrowthFind MentorshipGet a Discount on ProductsTake Advantage of Tax Benefits
Failing to LaunchHaving Fear of RejectionFailing to Set GoalsLacking Commitment and PersistencePrejudging Customers and ProspectsNot Treating Your Business like a BusinessLacking FocusSkipping Training and DevelopmentNeglecting Business RelationshipsDepending on Friends and Family for Too Long

Content preview from Direct Selling For Dummies, 2nd Edition

Chapter 17

Sustaining Growth: The Fortune Is in the Follow-Up

IN THIS CHAPTER

Understanding the importance of customer follow-up and reservicing

Using the 2+2+2 method for follow-up

Following up with booking leads, hosts, customers, and recruit leads

Consistent follow-up can increase a direct sales rep’s income by as much as 50 percent. The more you connect with people and show interest in them, the more likely they’ll do business with you time and time again. During the pandemic, this percentage actually increased for two reasons:

The need to stand out in a crowded online space: Brands had to stand out more than ever because everyone started shopping online. A great way to do that was to reach out to your customers in a more personalized way, for example by telling them about special sales and exclusives and contacting them directly because you offered something specific you believe they might like. This built more personal relationships with customers and made them feel seen and cared for.
The connection factor: Lockdowns and restrictions made most people realize how much they missed interacting with others. By reaching out and following up, you make customers feel appreciated. ...

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Publisher Resources

ISBN: 9781119858652Purchase Link