Chapter 11
Utilizing Instagram and Other Social Media Platforms
IN THIS CHAPTER
Creating impact, income, and influence on Instagram
Looking closer at TikTok
Understanding the power of YouTube
Getting your customers’ interest on Pinterest
Trying Twitter
For years Facebook has been the best platform for doing business because of its high conversion rates and the number of users across all age ranges. However, recent studies have shown that Instagram’s rising popularity and its use of video in innovative ways can have a true impact on how you generate income and influence your ideal customers.
Before you feel like you must be on every social media platform, remember that quality over quantity is what counts. I recommend that you choose one to three platforms on which to be truly strategic with your business. Chapter 9 shares four steps to help you decide on which platforms are right for you.
This chapter covers how to use and set up your accounts for Instagram, TikTok, YouTube, Pinterest, ...
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