book

Direct Selling For Dummies, 2nd Edition

by Belinda Ellsworth

August 2022

Beginner

432 pages

11h 21m

English

For Dummies

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Copyright
About This BookFoolish AssumptionsIcons Used in This BookBeyond the BookWhere to Go from Here
Understanding How Direct Sales WorksRecognizing the Three Different Direct Sales ModelsWalking You through Your First Steps in Direct SalesRecognizing Why Direct Sales Models SucceedIdentifying Needed Personal Attributes and SkillsWorking Your Business in Different Ways
Focusing on Income Potential and Product — The Network Marketing ModelSharing Products during Events — The Social Selling ModelTapping into Followers — The Influencer/Affiliate Model
Recognizing the Allure to Direct SalesKnowing What to Consider When Choosing a CompanyExamining the Three Ps of Every CompanyContemplating Special Considerations for Start-upsDebunking the Myth of Saturation
Vision: Your Big Picture of WhySharing Your Enthusiasm with EveryoneStaying Successful: Attitude Is EverythingKeeping a Positive Mindset: The How-ToOvercoming Self-DoubtGetting Out of Your Own Way
Goals: Milestones to SuccessBeing Prepared Leads to More ProductivityUnderstanding Productivity and the Power HourDeveloping Important SkillsBeing Rewarded: Strive for Company Incentive Programs

Shifting Your Thinking about Being an EntrepreneurCommitting to Being Self-Employed and Staying PositiveBeing the Boss You’d Want to HaveRecognizing the Systems You Need to be Successful
Getting Ready — A Launch Prepares YouRecognizing the Four Types of LaunchesUnderstanding Why Your Launch Party/Event Is So ImportantPreparing for Your LaunchInviting As Easy As 1-2-3Having a Back-Up LaunchAfter the Launch: Introducing My Two-Booking Method
Finding Your Way through the First 100 DaysBringing a FriendCreating Your Lead List of 100Keeping Control of Your CalendarAlways Being Ready for Business — Seven Tips to Help
Selecting the Right Social Media Platform in Four Easy StepsUnderstanding the Purpose of Each PlatformUsing Social Media to Be SocialRecognizing the 7 Cs of Social MediaBeing Aware of the Do’s and Don’ts of Social Media
Discussing Facebook’s StrengthsMaking Facebook the Face of Your BusinessGiving Your Customers a Group to Gather in
Using Instagram’s Impact and InfluenceEmbracing TikTokCreating Searchable Content with YouTubeGaining Interest on PinterestRelying on Twitter
Building Your Personal Brand + Positioning Yourself as the ExpertBatching Your Content Is the Key to SuccessEstablishing the Goals of Your Content
Understanding the Importance of BookingsScheduling Appointments and BookingsSecuring Bookings or AppointmentsUnderstanding Why People Book — Or Don’tIdentifying Three Power Questions to Get the Reluctant to Say YesPlanting Booking SeedsFocusing On the Booking TalkSecuring More BookingsOvercoming Common ObjectionsFinding New Business
Understanding the Host’s Motivation — Keep Everything SimpleCoaching on AttendanceKeeping Your Host Excited, Engaged, and InformedCoaching Hosts Online
Understanding the Appeal of In-Person and Online EventsFocusing on What You Want from EventsCreating Desire with the Meet and GreetGiving Your Opening TalkMaking Your PresentationGiving Your Booking TalkConcentrating On the Recruiting TalkFinishing a Successful Event
Selling with One-on-One AppointmentsGetting One-on-One AppointmentsPerfecting the Details: What to Do and SaySelling While Out and AboutUtilizing Your Online Customer Community Group
Differentiating between Warm and Cold MarketsFollowing Up with Booking LeadsFollowing Up with HostsFollowing Up with CustomersChecking In with Recruit LeadsRemoving the Guesswork: Using the 2+2+2 Method of Follow-UpReservicing: Customer Care Is Key
Focusing On the Rewards of RecruitingIdentifying the Rules of RecruitingFiguring Out the “Why” of Recruiting: What’s in It for ThemGetting People InterestedAvoiding Losing LeadsUsing Follow-UpRecruiting on Social Media
Setting the Stage: Creating InterestAsking for an InterviewInterviewing a Potential Recruit: Phase 1Interviewing Your New Team Member: Phase 2
Understanding Why Your Role as a Leader Is So ImportantGetting a New Team Member Off to a Great StartBeing a Leader — What It MeansCommunicating and Working With Different PersonalitiesUsing Team Facebook GroupsChallenging Your New Recruits
Looking At the Best Types of Opportunity EventsRecruiting at Representative EventsPlanning and Staging Events
Attending Your Company’s ConferencePlanning and Attending Successful MeetingsCommunicating with Your Leader and Your Team
Capturing a Realistic View of Your NumbersKeeping Track of Your MoneyGetting Buy-In from Those Closest to YouTracking Finances and Paying YourselfWatch Out for Overnight SuccessOpening Your Eyes to Taxes
Increase Your IncomeHave a Flexible ScheduleBe Your Own Boss and Work from HomeFoster Friendships and RelationshipsReceive Incentives and RecognitionDevelop Business SkillsExperience Personal GrowthFind MentorshipGet a Discount on ProductsTake Advantage of Tax Benefits
Failing to LaunchHaving Fear of RejectionFailing to Set GoalsLacking Commitment and PersistencePrejudging Customers and ProspectsNot Treating Your Business like a BusinessLacking FocusSkipping Training and DevelopmentNeglecting Business RelationshipsDepending on Friends and Family for Too Long

Content preview from Direct Selling For Dummies, 2nd Edition

Chapter 11

Utilizing Instagram and Other Social Media Platforms

IN THIS CHAPTER

Creating impact, income, and influence on Instagram

Looking closer at TikTok

Understanding the power of YouTube

Getting your customers’ interest on Pinterest

Trying Twitter

For years Facebook has been the best platform for doing business because of its high conversion rates and the number of users across all age ranges. However, recent studies have shown that Instagram’s rising popularity and its use of video in innovative ways can have a true impact on how you generate income and influence your ideal customers.

Before you feel like you must be on every social media platform, remember that quality over quantity is what counts. I recommend that you choose one to three platforms on which to be truly strategic with your business. Chapter 9 shares four steps to help you decide on which platforms are right for you.

This chapter covers how to use and set up your accounts for Instagram, TikTok, YouTube, Pinterest, ...

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Publisher Resources

ISBN: 9781119858652Purchase Link

Direct Selling For Dummies, 2nd Edition

by Belinda Ellsworth

Utilizing Instagram and Other Social Media Platforms

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

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