September 2018
Intermediate to advanced
392 pages
10h 16m
English
The important thing is to never stop questioning
ALBERT EINSTEIN
At the outset of a decision, it is critical to figure out the problem you need to solve, or the opportunity you are trying to address. A good start begins with asking questions – lots of them. Doing this kicks off the process of deliberate search for evidence and understanding – gathering intelligence to get a full grasp of the need, the opportunity or crisis. Asking questions to identify uncertainties – and thus the need for evidence – is therefore the first step of evidence-based management. In fact, asking questions and framing diagnoses and problems properly may be the most important step in the evidence-based ...
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