Evidence-Based Management

Example

It was long believed that when more ice cream is sold, more children who go swimming drown, because when children eat ice cream, their stomach gets cold, thus their body reacts by withdrawing blood from their limbs to their abdomen. So, when children go swimming after eating ice cream, their arms and legs are less saturated with blood, causing a shortage of oxygen in their muscles, which causes muscle fatigue, and, as a result, they are more likely to drown. This explanation is, of course, nonsense. When we take a closer look at the relationship between children eating ice cream (A) and children drowning (B), we will see that this relationship ...