September 2018
Intermediate to advanced
392 pages
10h 16m
English
Note
The data-analytics myth
Articles on data analytics often refer to analytics in terms of machine learning, neural networking and artificial intelligence. These tools are useful but the real value in data analytics comes from simple statistical techniques that can be deployed by most managers. If you have access to Excel, you can work out correlations and regressions, and if you don’t know how to, there are some helpful short tutorials on YouTube. The analytical tools are important, but so is the mindset of evidence-based management – the attitude of ‘Hey, we don’t know the answer. Let’s get some data and find out!’9
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