September 2018
Intermediate to advanced
392 pages
10h 16m
English
It ain’t what you don’t know that gets you into trouble.
It’s what you know for sure that just ain’t so.
JOSH BILLINGS
Consider these three real-life examples:
Cisco, a Silicon Valley firm, was once the darling of the new economy. Business analysts praised its customer service, perfect strategy, unique corporate culture and charismatic CEO. In March 2000, it was the most valuable company in the world. When Cisco’s stocks plummeted 80 per cent the following year, the analysts reached a different conclusion: poor customer service, a vague strategy, a lame corporate culture and a weak CEO. However, neither the strategy nor the CEO had changed. What had changed was the demand for Cisco’s products – and that ...
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