September 2018
Intermediate to advanced
392 pages
10h 16m
English
Example
A large international insurance firm experiences a decline in profitability. Based on the assumption that its biggest clients are also its most profitable, the firm acquires organizational data regarding the number of services each major client uses and its profitability. The outcome, however, is counterintuitive: its largest clients turn out to be among the least profitable. Moreover, clients in the middle percentile, which do not require substantial resources, tend to use more services and are therefore more profitable than the larger clients at the top. The company therefore concludes that the initial core assumption is wrong. When ...
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