September 2018
Intermediate to advanced
392 pages
10h 16m
English
Note
Pretesting is important not only for relevance, but also for spelling!
When it comes to spelling, even for native speakers English is a difficult language. For example, should we search for ‘multisource feedback’, ‘multi-source feedback’, or ‘multi source feedback’? For example, the terms ‘multi-source feedback’ and ‘multi source feedback’ both yield 29 results in Business Source Elite, whereas the term ‘multisource feedback’ yields 73 (different) results. This means that you should always test whether a different spelling yields different results.
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