Skip to Content
Evidence-Based Management
book

Evidence-Based Management

by Eric Barends, Denise M. Rousseau
September 2018
Intermediate to advanced
392 pages
10h 16m
English
Kogan Page
Content preview from Evidence-Based Management

image Example

A British car insurance company routinely measures the satisfaction of its clients. In the last annual quarter, the level of customer satisfaction dropped from 7.5 to 7.0 on a 10-point scale. Because customer satisfaction has been shown to be a good predictor for the number of sales (R 2 = 0.62), the sales director feels that action should be taken. The HR director, however, points out that the customer satisfaction metric is based only on a sample of the company’s total number of clients, so he asks the company’s data analyst to calculate a confidence interval. This 95% CI turns out to be between 6.2 and 7.8, meaning that there is ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Managing

Managing

Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel
Marketing Management: The Big Picture

Marketing Management: The Big Picture

Christie L. Nordhielm, Marta Dapena-Baron

Publisher Resources

ISBN: 9780749483753