September 2018
Intermediate to advanced
392 pages
10h 16m
English
Figure 5.2
Qualitative research is research that uses data that are not expressed in numbers. These data are usually obtained from interviews, focus groups, documentary analysis, narrative analysis or participant observation. Qualitative research is often exploratory research: we use it to gain an understanding of underlying reasons, opinions, motivations or mechanisms, or to generate hypotheses and/or theories that we can test through quantitative research. Quantitative research, on the other hand, is research that uses data that are quantified in various ways, that is, measured and expressed ...
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