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Evidence-Based Management
book

Evidence-Based Management

by Eric Barends, Denise M. Rousseau
September 2018
Intermediate to advanced
392 pages
10h 16m
English
Kogan Page
Content preview from Evidence-Based Management

07

APPRAISE: Evidence from the scientific literature

To be scientifically literate is to empower yourself to know when someone else is full of shit.

NEIL DEGRASSE TYSON

In 2001, Jim Collins, a former faculty member at Stanford University’s Business School, published Good to Great.1 In this book, Collins claims to reveal the principles behind company growth, financial performance and shareholder value. The book focuses on 11 companies that were just ‘good’, and then transformed themselves into ‘great’ performing companies – where ‘great’ is defined as a sustained period of 15 years over which the cumulative total stock return dramatically outperformed the general market and its competitors. It took Collins five years to establish how ‘good’ companies ...

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Publisher Resources

ISBN: 9780749483753