September 2018
Intermediate to advanced
392 pages
10h 16m
English
To be scientifically literate is to empower yourself to know when someone else is full of shit.
NEIL DEGRASSE TYSON
In 2001, Jim Collins, a former faculty member at Stanford University’s Business School, published Good to Great.1 In this book, Collins claims to reveal the principles behind company growth, financial performance and shareholder value. The book focuses on 11 companies that were just ‘good’, and then transformed themselves into ‘great’ performing companies – where ‘great’ is defined as a sustained period of 15 years over which the cumulative total stock return dramatically outperformed the general market and its competitors. It took Collins five years to establish how ‘good’ companies ...
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