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Infographics: The Power of Visual Storytelling by Ross Crooks, Josh Ritchie, Jason Lankow

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MOTION GRAPHICS

You can also utilize motion graphics to animate your infographic content. There is something special about a motion graphic’s ability to engage people in a different way than static or interactive infographics could. Essentially, if there is voiceover, individuals can sit back and have the narrative presented to them in a linear fashion. They don’t need to actively choose to engage with the information from moment to moment as they would with viewing a static infographic. The ability to appeal to a viewer emotionally through music while also informing through voiceover and the imagery in motion provides an opportunity to communicate your brand’s message in a powerful way. Because it is so time-consuming and expensive to make late stage changes to an animated video, it is typically necessary to utilize fixed information (Figure 2.8), at least when your animation will be delivered in a video player format and syndicated to video platforms like YouTube and Vimeo (Figure 2.9).

Figure 2.8: Motion graphics typically consist of fixed information and passive user interaction.

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Figure 2.9: Example of motion graphic in Vimeo video player.

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Another fundamental difference between motion content and static content is time. By definition, static content exists fixed in time, ...

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