September 2012
Beginner
263 pages
5h 59m
English
Content preview from Infographics: The Power of Visual StorytellingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 3
THE VISUAL STORYTELLING SPECTRUM: AN OBJECTIVE APPROACH
Every brand is different. Therefore, the way your brand should communicate—both internally and externally—will be unique. It will be based on your communication objectives, or your goals. These goals are determined by two very distinct inputs.
- Who is your audience?
- What are you communicating to them?
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.