Infographics: The Power of Visual Storytelling

DISTRIBUTING YOUR CONTENT

Once you have covered all of the fundamentals for making your own site’s content shareable, one of the most powerful ways to distribute it is to identify the media outlets that are most relevant to your subject matter. Remember: journalists and bloggers are busy and inundated with manipulative, pushy, and downright boring requests every day. So take the time to think about ways that you can provide value to them, while respecting their journalistic integrity. Getting past the stigma created by spammy use of infographics—think of content as irrelevant as “10 Things You Don’t Know About Giraffes” being used to promote a waterbed company in Nebraska—is one of the current challenges in distributing infographics to journalists.

It is great for everyone that journalists and readers alike are turning a more critical eye towards infographics (just like they would with video or written content as well). It helps the industry to mature and sets the bar for achieving widespread distribution higher for content creators. Ideas have to be stronger than ever, and your data and research must be sound. As we see the rise of people making infographics of questionable quality using do-it-yourself tools, it is more imperative than ever that you have a solid concept with excellent copy and interesting information in addition to quality design.

There are several ways that we help the journalists who regularly feature the content that we create and distribute for clients. We ...