Infographics: The Power of Visual Storytelling

SOCIALLY GENERATIVE VISUALIZATIONS

We also see a significant opportunity in the creation of living, breathing infographics. Much of the data visualization that you see on the web is difficult for Joey Donut to embed in blogs. That is not a problem in some cases; for example, when companies employ explorative, interactive visualizations as an on-site resource. You can create landing pages to showcase these data hubs, and produce deep links within the content to allow viewers to drill down further into topics that are interesting or relevant to them. However, if it is essential to have media outlets republish your content more readily, then you want to make it more easily embeddable and shareable, or at least provide journalists with high-resolution images of project highlights that they can use in the coverage.

One way to do this is through an application of dynamic interactive infographics that we call socially generative visualizations. This novel approach combines the best aspects of traditional static infographics and classic interactive interfaces with a new purpose: to allow the viewer to interact with the content in a more meaningful way by contributing to and actually being a part of the measured data that is displayed. The data and visuals are updated with each subsequent user interaction with the product, thereby providing each new consumer with a potentially different experience than those who came before. This allows the content to have perpetual relevance, as it is ...