THE PURPOSE OF THIS BOOK
The utility and application of infographics are expansive and diverse. In this book, we will focus primarily on their implementation in improving business communication, from their new-found use in marketing to their more traditional application in reporting and gaining business insight. Along the way, we will also discuss some of the related purposes for their use in other fields, which will shed light on the approach and critical framework for analyzing their quality and efficacy that we will establish toward the end of the book. Our primary purpose is to provide an in-depth understanding of the value of their use, and inform as to the proper approach and implementation of the medium. We hope you will leave informed and inspired by the tools of infographic thinking, ready to visually transform your company’s communication.