Preface
Measurement Demystified is intended to meet an important, unfilled need in the learning and development (L&D) profession: a comprehensive and holistic introduction to the topics of measurement, analytics, and reporting. In fact, we hope this book becomes the first book you read on these topics. It is written to provide the foundation, framework, and language for you to gain a basic understanding of these areas and then apply that knowledge to create your own measurement and reporting strategy. Also, armed with this information, you will be prepared to appreciate the more advanced and in-depth coverage on topics such as the evaluation of learning programs.
The book is also written as a reference and performance support tool for the experienced ...
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