September 2011
Intermediate to advanced
474 pages
10h 50m
German
book
Onward: Wie Starbucks erfolgreich ums Überleben kämpfte, ohne seine Seele zu verlieren
by Joanne Gordon, Howard Schultz
Overview
Howard Schultz, der CEO von Starbucks, hat es geschafft, das Unternehmen zurück zu seinen Kernwerten zu führen und wieder profitabel und erfolgreich zu machen. Das Buch ist die spannende Geschichte dieser Transformation und bietet vertrauliche Einblicke in das Tagesgeschäft.
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