Food for Thought

  1. Do you agree with “The Brand Called You” described in the beginning of this chapter? See www.tompeters.com/brandyou.htm for the full article. Why?

  2. What forces (such as family, group membership, social institutions) most shaped your self-concept to date, and in what ways? How does your current self-concept affect your work style, work effectiveness, and psychological well-being?

  3. Draw a “lifeline” that includes critical periods of your life, influential events, and people, and discuss the effects that they had on your worldview and behavior today.

  4. How have technology, globalization, and diversity changed your personal and professional life? What have you gained from these changes, and what have you lost?

  5. Think of a time when you solved ...

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