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Python: Data Analytics and Visualization
book

Python: Data Analytics and Visualization

by Phuong Vo.T.H, Martin Czygan, Ashish Kumar, Kirthi Raman
March 2017
Beginner to intermediate
866 pages
18h 4m
English
Packt Publishing
Content preview from Python: Data Analytics and Visualization

Viewing positive sentiments using word clouds

Word clouds give greater prominence to words that appear more frequently in any given text. They are also called tag clouds or weighted words. The significance of a word's strength in terms of its number of occurrences visually maps to the size of its appearance. In other words, the word that appears the largest in visualization is the one that has appeared the most in the text.

Beyond showing the occurrences of the words in shapes and colors, word clouds have several useful applications for social media and marketing as follows:

  • Businesses could get to know their customers and how they view their products. Some organizations have used a very creative way of asking their fans or followers to post words ...
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Publisher Resources

ISBN: 9781788290098Supplemental ContentPurchase Link