April 2007
Beginner to intermediate
272 pages
6h 40m
English
book
Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them
by Howard R. Moskowitz - PH.D., Alex Gofman - PH.D.
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Epilogue
So, what happened to our protagonist, Allison-the-Entrepreneur? She dived head first into the RDE world without much hesitation. Where did it bring her? To answer this question, let’s spend several moments with her family a few years later.
“Mom, let’s play our game again! Which shelf do we start with?” asked her daughter in their local supermarket. The game is quite simple for the child: She turns away from a shelf and points to a random product. Her Mom tells her a short story related to that product. It is not a surprise that many items on the shelf by now have benefited from RDE applications—whether it be the optimized taste of the content, appearance, package, location, brand extension line, promotions, advertisements, and so on. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.