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Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them by Alex Gofman - PH.D., Howard R. Moskowitz - PH.D.

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Epilogue

So, what happened to our protagonist, Allison-the-Entrepreneur? She dived head first into the RDE world without much hesitation. Where did it bring her? To answer this question, let’s spend several moments with her family a few years later.

“Mom, let’s play our game again! Which shelf do we start with?” asked her daughter in their local supermarket. The game is quite simple for the child: She turns away from a shelf and points to a random product. Her Mom tells her a short story related to that product. It is not a surprise that many items on the shelf by now have benefited from RDE applications—whether it be the optimized taste of the content, appearance, package, location, brand extension line, promotions, advertisements, and so on. ...

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