O'Reilly logo

Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them by Alex Gofman - PH.D., Howard R. Moskowitz - PH.D.

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Vice President, Editor-in-Chief: Tim MooreEditor: Yoram (Jerry)WindAcquisitions Editor: Martha CooleyEditorial Assistant: Pamela BolandDevelopment Editor: Russ HallAssociate Editor-in-Chief and Director of Marketing: Amy NeidlingerPublicist: Amy FandreiMarketing Coordinator: Megan ColvinCover Designer: Alan ClementsManaging Editor: Gina KanouseProject Editor: Michael ThurstonCopy Editor: Krista HansingProofreader: Water Crest PublishigIndexer: Erika MillenSenior Compositor: Gloria SchurickManufacturing Buyer: Dan Uhrig

© 2007 by Pearson Education, Inc.

Publishing as Prentice Hall

Upper Saddle River, New Jersey 07458

Prentice Hall offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required