O'Reilly logo

Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them by Alex Gofman - PH.D., Howard R. Moskowitz - PH.D.

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Dedication

I lovingly dedicate our book to the lights of my life. Thank you, Arlene, for being you and for all that you have done for me over these many years. Also to my children, Daniel and Yaffa Moskowitz, and David and Chavi Moskowitz. Finally, to Temima, Yosef, Ahuva, Hadassah, Shira, Meirah, and Noach. You are our seeds of the future.

Howard Moskowitz

To my late father, to whom I owe my gratifying life-long pursuit in search of the answers to “why?” and “how?” about the surrounding world, and to my children, Alli and Matt, and my wife, Irene, who make this quest meaningful.

Alex Gofman

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required