O'Reilly logo

Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them by Alex Gofman - PH.D., Howard R. Moskowitz - PH.D.

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Part III. Flying to Venus

Now buckle your seatbelt and prepare for take-off! We take you to the destinations that have been out of limits for disciplined experimentation before. As with space exploration, it is difficult to predict what one can see during the journey. We might discover new horizons. Or we might find that our anticipated goals are unreachable. Who knows? Let’s start our countdown...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required