April 2007
Beginner to intermediate
272 pages
6h 40m
English
book
Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them
by Howard R. Moskowitz - PH.D., Alex Gofman - PH.D.
Content preview from Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want ThemBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 4. How to Make People Feel Good Even When They Pay More
From Alfa-Bank News Release (Moscow, September 19, 2006):
Alfa-Bank and Aeroflot Programme win the MasterCard 2006 European Co-Brand Partners of the Year Award—Moscow, Russia. MasterCard in Europe named the winners of the 2006 European Co-Brand Partners of the Year Award. The Aeroflot–MasterCard–Alfa-Bank programme was acknowledged as the “Best Launch in 2005/2006.”1
When a bank launches a new credit card, its executives do not necessarily announce their goal to make their project into a Hall of Fame or reveal the innards in news releases. The business objective is to make the card successful. The rest is directly correlated to the number of zeros the card generates.
The market for ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.