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Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them by Alex Gofman - PH.D., Howard R. Moskowitz - PH.D.

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Acknowledgments

No writers complete a book, or even an article, by themselves. It’s just not possible. We have been blessed by the wonderful people who really deserve our thanks and acknowledgment.

At Moskowitz Jacobs, we are grateful to our very talented technology group—Madhu Manchaiah, John Ma, and Prasad Tungaturthy—who created the IdeaMap.Net® tool for RDE and made sure, time after time, that the RDE programs could be accessed and used by anyone, anywhere in the world. This book really paints the flowering of your contributions.

We greatly appreciate our capable research team who consistently ensured that the RDE technology and application turned into actionable business information. Their efforts have helped hundreds of corporations around ...

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