April 2007
Beginner to intermediate
272 pages
6h 40m
English
book
Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them
by Howard R. Moskowitz - PH.D., Alex Gofman - PH.D.
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Acknowledgments
No writers complete a book, or even an article, by themselves. It’s just not possible. We have been blessed by the wonderful people who really deserve our thanks and acknowledgment.
At Moskowitz Jacobs, we are grateful to our very talented technology group—Madhu Manchaiah, John Ma, and Prasad Tungaturthy—who created the IdeaMap.Net® tool for RDE and made sure, time after time, that the RDE programs could be accessed and used by anyone, anywhere in the world. This book really paints the flowering of your contributions.
We greatly appreciate our capable research team who consistently ensured that the RDE technology and application turned into actionable business information. Their efforts have helped hundreds of corporations around ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.